Analytics
Analytics answers three questions about your own capture record — what this company actually wins, where it wins it, and where work stops moving — and a fourth about the market you sell into. Your own figures are computed from your workspace's pursuits and bid decisions only. The Market panel is computed from the shared public record of contract awards and notices, seen through your company profile's NAICS codes.
TL;DR — Open Axis Capture → Understand → Analytics. Read Outcomes for the win, loss and no-bid rates; By agency and By industry for where you win; Where work stops for the stage your process loses work in; Bid discipline for how often the team's decisions agree with its own bid worksheet; and Market for who buys, who wins and how big the market is.
Who can see it
Analytics is the one screen in Axis Capture that is narrower than the rest. Win rates by agency, a funnel showing which stage work dies in, and how often a team overrides its own scoring are the numbers a performance conversation is built from, so they are limited to the roles that own pipeline outcomes.
| Field | What it does | Accepted values / default |
|---|---|---|
| Can see Analytics | Analyst, Business Development User, Proposal Manager, Manager, Capture Administrator. | The Analyst is included on purpose — analysis is the role's job. |
| Cannot see Analytics | Read-Only User, Standard User. | The item does not appear in their rail. |
The sections
| Field | What it does | Accepted values / default |
|---|---|---|
| Outcomes | Win rate, loss rate and no-bid rate, with the counts behind them: Won, Lost, No-bid, In flight, Value won and Average win. | "Not yet" until something closes. Wins that carry no value are left out of the average, and the screen says how many. |
| By agency | The same outcome columns for each agency you have pursued work with. | Agency names come from the shared reference data. If it cannot be reached the names are missing, but the figures — your own records — are unaffected. |
| By industry | The same columns by NAICS code. | Needs the shared reference data; if it is unreachable this section is hidden rather than shown wrong. |
| Where work stops | The stage funnel: for each pipeline stage, how many pursuits ever reached it, how many moved on, the share that moved on, how many are there now, and the typical stay. | Counted from the whole history, not from where work sits today. |
| Bid discipline | Decisions recorded, how many chose to bid, how many chose not to, and how often the call agreed with the worksheet's score. | A prompt to check your scoring weights, not a grade. See below. |
How the rates are counted
- Choosing not to bid is not a loss. The win rate is wins out of the work you actually competed for. The no-bid rate sits beside it, because a high win rate next to a high no-bid rate describes a team that only chases certainties.
- The typical stay is a median, not an average. One abandoned pursuit would otherwise make every stage look slow.
- The funnel reads the history. A stage that everything reaches and nothing leaves is where your process is losing work — even if nothing is sitting in it today.
- Large workspaces — when there is more history than the screen reads at once, it says the figures are drawn from the most recent records rather than the full history.
Reading Bid discipline
Bid discipline compares each recorded decision with the recommendation the bid worksheet produced from your own scores and weights. It is deliberately neutral:
- A team that always agrees with the score may have well-tuned weights — or may be rubber-stamping.
- A team that often disagrees may have poor weights — or may know something the criteria miss.
Either way, it is a prompt to check whether the weights still describe how your company decides. A Capture Administrator changes them in Capture settings.
Reading the Market panel
The Market panel describes the market rather than your company. It is computed once over the shared public record — the same awards and notices every customer sees — and scoped to the NAICS codes on your company profile. The panel says which codes it used; when your profile names none, it says the figures cover the whole market. Add your codes on Company essentials to see your own market.
| Figure | What it counts |
|---|---|
| Awarded in the last 12 months | The total value of contract awards in your codes over the last twelve months, to the cent. |
| Awards and Companies that won | How many awards, and how many different companies won them. |
| Average award | The total divided by the number of awards. |
| Who buys | The ten agencies awarding the most, by value. |
| Who wins | The ten companies winning the most, by value — your competitors in these codes. |
| Where the work is | Award value by state of performance. |
| Award value by quarter | The last eight quarters, oldest first. A quarter with no awards shows as zero, not as a gap. |
| Notices published by quarter | How many solicitations were published in your codes, over the same eight quarters. |
Quarters are cut on your workspace's clock. Notices count only the data sources your workspace reads — a Capture Administrator chooses them in Capture settings — while awards are federal award data and are always counted.
A company or agency the public record no longer names is shown as not in the reference data, never as an identifier. The panel loads on its own: if the shared record is briefly unavailable it says so, and your own figures above stay on screen. For a single award, an agency's history or one competitor's record, use the Awards screen — see Awards and won contracts.
Starter reports
Reports at the top of this screen opens the workspace's reports, narrowed to Axis Capture. Eight starter reports are ready the first time anyone opens them:
- Win, loss and no-bid and Agency performance — the same figures as the sections above.
- Pipeline by stage, Weighted pipeline and Deadline risk — the same figures as the Pipeline screen, with your workspace's own stage names and probabilities.
- Stage duration — the median days a pursuit spends in each stage.
- Market awards by NAICS code and by agency — the last 12 months of the public record.
Each can be downloaded, scheduled and — by a Capture administrator — edited for the workspace. See Reports.
Common gotchas
- "The win rate says Not yet." Nothing has reached Won or Lost. Move pursuits to their outcome on the pipeline as they close — that step asks for a fresh confirmation, see Exports and confirmations.
- "Our win rate looks too high." Check the no-bid rate beside it. No-bids are excluded from the denominator by design.
- "Value won is lower than I expected." Wins with no value on the pursuit are excluded from the total and the average. Put a value on each pursuit as you work it.
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